THE STORY

I spearheaded a dynamic series of short advertisements for Amazon Alexa, bringing a nuanced approach to storytelling that fused accessibility with innovation. With a keen eye for strategic content creation, I crafted narratives that showcased Alexa’s seamless integration into everyday life—whether assisting with daily routines, enhancing productivity, or adding a touch of entertainment. Each ad was meticulously tailored to resonate with diverse audiences, balancing aspirational messaging with relatable moments. My ability to distill complex tech-driven functionalities into engaging, bite-sized narratives ensured that the campaign not only captured attention but also reinforced Amazon’s commitment to intuitive AI solutions.

THE WORK

I led the creative direction for a series of Amazon Alexa ads, treating each one like a short film. From concept to final cut, I refined scripts, guided casting, and collaborated with cinematographers to craft immersive visuals. Post-production was all about precision—tight edits, seamless pacing, and layered sound design to bring the stories to life. The result? A sleek, engaging campaign that made Alexa feel like a natural part of everyday moments.

DELIVERABLES

Concept Development: Crafted compelling narratives that showcased Alexa's seamless role in everyday life.

Scriptwriting & Direction: Refined dialogue, guided performances, and ensured engaging storytelling.

Cinematic Execution: Collaborated with cinematographers to frame shots with precision and authenticity.

Post-Production Mastery: Oversaw editing, pacing, and sound design for a polished final product.

Campaign Impact: Delivered a sleek, engaging ad series that reinforced Alexa as an intuitive, human-centered assistant.