THE STORY

Evolving the eBay Brand: Introducing Evo

I’m proud to share Evo—eBay’s evolved brand design system and playbook. This system represents a major step forward in aligning product and marketing experiences across the company, creating more consistency, clarity, and connection with our global audience.

Evo is more than just guidelines—it’s a foundation for future growth. It supports teams in delivering work that’s on-brand, customer-centric, and creatively flexible. It elevates our marketing, sharpens our design language, and unifies how we show up in the world.

THE WORK

I led the creative development and production of Evo, partnering with internal teams and external vendors to bring it to life. From design direction to film production, this was a hands-on effort that I fully stand behind—and one of the most rewarding projects of my career.

DELIVERABLES

Brand Film

280 pages,

2,700+ images and videos

Interactive tools.