THE STORY

Announcing eBay Evo, an evolved brand design system, along with the launch of a brand playbook. Evo seamlessly integrates product experiences with marketing initiatives, ensuring alignment across the company while strengthening eBay’s global brand equity. This system is more than a framework; it’s the foundation for an exciting new chapter at eBay, and work that I fully stand behind.

It's all about helping teams and partners keep things consistent and customer-focused. Evo ignites an evolution that drives innovation, enhances user experiences, elevates marketing, and strengthens the eBay brand for the future.

THE WORK

My team worked with both internal and external vendors to land this playbook and launch film. I managed the design and oversaw production.

DELIVERABLES

Brand Film

280 pages,

2,700+ images and videos

Interactive tools.